Packaged Beverages

Client: Coca-Cola, Atlanta
Distribution: C-stores and gas stations
Size of Run: 500
Producer: Paul Flum Ideas Inc., St. Louis
Division: Permanent, Snack Products and Soft Drinks
Objectives: To provide c-stores and gas stations with a changeable pricing system. The unit features spiral-bound books containing various packages, price points and special messages.

Client: PepsiCo Inc.
Producer: Profitmaster Displays Inc.
Comments: This unit secured incremental placements with refrigerated products. Its width is adjustable to fit most "Coffin" cooler sizes and accommodates multiple-package designs.

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Paul Flum Ideas Inc.
Coca-Cola Co.
Comments: This display is designed to be a larger-than-life replica of a Coke bottle, creating a dynamic in-store presence and drawing consumers in.