Packaged Beverages

Client: The Maxi Saver Group, New York
Products Promoted: Coca-Cola beverages
Objective: To provide greater product visibility in order to move more product.
Introduction: April 1998 and November 1998
Construction/Materials: Cardstock point-of-sale disposable coupon dispenser that introduces paper coupon for membership discount with purchase and vinyl strapping to attach securely to shelving.
P-O-P Company: Outta The Box Dispensers, Dayton, Ohio

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To provide the client with a vehicle to secure additional placement in-store. The unit was designed to be more attractive than the standard "cooler on a stand."
Introduction: October 1998
Construction/Materials: Corrugated plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This piece enables the client to offer the visibility and brand-building power of neon signage at a much reduced cost.
Introduction: January 1998
Construction/Materials: Aluminum, plastic, polycarbonate, vinyls and fiberoptic pegs
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.

Product: Bottled water
Number of units: 4,000 shelves
P-O-P company: Display Technologies, College Park, N.Y.
Distribution: Supermarkets
Introduction: April 1998
Duration: Permanent
Construction: High-impact polystyrene
A real space-saver, Naya's new stackable rack squeezes product into unused areas.

TLP
Lipton Babe
Thomas J. Lipton Co.

Mars Advertising
Nestle USA
Comments: This "personal treasure chest" was designed to generate consumer trial and provide shoppers with all the necessary items to sample the product. The treasure chest theme was also used as a consumer sweepstakes prize.