Packaged Beverages

Client: EAS, Golden, Colo.
Introduction: May 2003
Number of displays: 500
Construction: Powdercoated black wire frame with chipboard graphics
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: These displays were used to increase brand awareness of Piranha Energy Drink at the front end of supermarkets and sporting goods stores.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Introduction: June 2003
Number of displays: 10,000
Construction: Case is injection-molded, high-impact styrene; inner components include LED lights, batteries, electronics on a PCB, and motion sensor
Distribution: Supermarkets, convenience stores
P-O-P company: Crew Design Inc., Kent, Conn.