Packaged Beverages

Client: Pepsi Cola USA, Somers, N.Y.
P-O-P Company: Stout Marketing, St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Coca-Cola USA, Atlanta
P-O-P Company: Display technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: The exclusive see-through features of the guide give Coke brands total package visibility. The display was designed to be longer than traditional slides and allows for 12.5 percent more inventory. The additional length positions brand 3 inches closer to the cooler and the consumer's reach.

Client: Nicholas A. Papanicholas & Sons Coffee Co., Batavia, Ill.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, Supermarkets
Comments: The display offers the consumer more varieties of coffee products. Greater product selection has enhanced the retailer's sales and has improved the profitability of the entire coffee section.

Client: Kraft Foods Inc., Rye Brook, N.Y.
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Pepsi, Somers, N.Y.
P-O-P Company: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This lockable outdoor merchandiser with UV-protected graphics delivers 24-hour, high-impact brand identity advertising. It can be opened in billboard style or closed and is large enough to hold 125 12-packs. The roof is also adjustable.

Henry Weinhard's, a brand of specialty beers and beverages based in Portland, Ore., is not targeting beer drinkers in its most recent promotion. Instead, the company's P-O-P features an antique convertible with a derby-clab driver carting a back seat full of partying men. The message Weinhard's wants to send is that anyone can enjoy a satisfying drink from a long-neck brown bottle at the local watering hole -- as long as that drink is Weinhard's Root Beer or Vanilla Cream Soda. The campaign includes posters, table tents, server buttons and wristbands.

Restaurant: Dunkin' Donuts, Randolph, Mass.
Number of Displays: 6,900
Construction: 100-lb. coated text
Introduced: May 1997
P-O-P Company: Signmasters, Passaic Park, N.J.

Patent: 5,645,176
Issued: July 8, 1997
Inventor: Richard Jay, Westport, Conn.
Assignee: Display Technologies Inc., Whitestone, N.Y.
A display rack for supporting and displaying articles that includes elongate channels, each channel being of integral, one-piece, unitary construction formed in a single plastic molding operation. Each channel defines a pair of laterally spaced upstanding sidewalls, a planar track connecting the sidewalls at the bottoms and a front member spaced above the track and connecting the sidewalls.

Client: Quaker Oats/Schwarz Worldwide
Producer: Rapid Displays, Chicago
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beverages - Non-alcoholic
Intended Length of Use: 4-6 months
Production Run: 2,700
Unit Cost Range: $25-$99