Packaged Beverages

Client: Coca Cola USA, Atlanta
Products Promoted: Soft drinks
Marketing Objective: To capture shoppers' attention and lead them directly to the product.
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Distribution: Convenience stores
Quantity: 20,000 initially
Materials/Process: Service Litho-Print Inc.'s Free Stick and Ex-Static Floor Art
Introduction: June 1997

Client: Langworth Pantel, White Plains, N.Y.
Products Promoted: Arrowhead Spring Water and Poland Spring Water
Marketing Objective: The static clings are placed in highly visible areas of fast-food restaurants that offer bottled natural spring water as a choice of beverage.
Producer: Ace-Hi Screen Printed Graphics, Grand Rapids, Mich.
Distribution: Fast-food restaurants
Quantity: 200 of each
Materials/Process: 7.5 mil clear static cling; 4-color process with backup white
Introduction: October 1997

Client: Pepsi, Somers, N.Y.
P-O-P Company: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This lockable outdoor merchandiser with UV-protected graphics delivers 24-hour, high-impact brand identity advertising. It can be opened in billboard style or closed and is large enough to hold 125 12-packs. The roof is also adjustable.

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paper-board and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This display was designed to market assorted Kool-Aid flavors in a multiple pack. The unit had to ship 126 multi-packs, be prepacked and be easy to set up at retail. Every sales goal for this display was exceeded -- all units produced were sold and shipped. Because of this success, a second variety multi-pack was also introduced.