Packaged Beverages

This super-thin light panel draws attention to Monster Energy Drinks from Corona, Calif.-based Hansen's Beverage Co. Unlike a traditional light box, the panel is edge-lit and brighter.
Producer: The Neon Source, San Diego.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2003
Number of displays: 1,000
Construction: Litho mounted to B-Flute corrugate, battery-operated motor and linkage
Distribution: Supermarkets
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: The Pepsi Fridge Mate motion display was designed to promote new packaging that offers maximum use of refrigerator space.

Client: Coca-Cola Co., PowerAde Group, Atlanta
Introduction: May 2002 and May 2003
Number of displays: 4,300
Construction: Silver wire frame with styrene, four-color process-printed graphics
Distribution: Wal-Mart North America stores
P-O-P company: Edge Display Group Enterprises, Farmingdale, N.Y.
Comments: One of the team's strategies was to increase visibility for PowerAde at endcap destinations. In addition, the power wing is offered for both the Dasani and PowerAde brands.

Client: Gatorade, Chicago
Introduction: April 2003
Number of displays: 18,000
Construction: Coroplast
Distribution: Convenience stores nationwide
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio
Comments: The strategy was to gain secondary cold placement for Gatorade and Propel to build brand awareness.

Client: Leading Brands of America, Stamford, Conn.
Introduction: January 2003
Construction: Vacuum-formed plastic, styrene
Distribution: Convenience stores and supermarkets
Comments: This display rack for TREK sports drink was designed to highlight the actual product bottles. Additional P-O-P includes glide racks, ice barrels, static clings and door decals.

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility

Client: Snapple Beverage Corp., White Plains, N.Y.
Introduction: January 2003
Number of displays: 10,000
Construction: Corrugated
Distribution: Mass merchants and supermarkets
P-O-P company: Mechtronics Corp., White Plains, N.Y.
Comments: This floorstand for the Snapple a Day meal replacement line is one of a group of displays used to create a cost-effective, widespread presence at retail in conjunction with a print promotional campaign.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2003
Number of displays: 500
Construction: Four-color process-printed tagstock cubes attached to poles and feet; battery-operated motor to create spinning
Distribution: Supermarkets nationwide
P-O-P company: Rapid Displays (design, printing, mounting, die-cutting), Chicago and Union City, Calif.
Comments: The objective was to create interest in a special Billion Dollar Giveaway promotion.