Coca-Cola Aisle Interrupter
Client: Coca-Cola USA Bottle and Can Division
Producer: Thomson-Leeds Company Inc.
Category: Paperboard Counter, Shelf or Table Unit
Intended Length of Use: 4-6 months
Production Run: 10,000
Unit Cost Range: Less than $25
COMMENTS: The goal was to create an affordable in-store billboard. The bottle replica is produced using laminated, four-color lithography mounted to pillow-edged die-cut foamboard. The large size makes it visible throughout the store, yet it barely uses any shelf space.