Packaged Beverages

Client: Quaker Oats/Schwarz Worldwide
Producer: Rapid Displays, Chicago
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beverages - Non-alcoholic
Intended Length of Use: 4-6 months
Production Run: 2,700
Unit Cost Range: $25-$99

Client: Quaker Oats Beverage
Producer: Mead Merchandising, Smyrna, Ga.
Category: Metal/Wire - Beverages - Non-alcoholic
Production Run: 170
Unit Cost Range: More than $250
Comments: This display's shelves adjust in 2-inch increments to allow for maximum packout flexibility of all size packages. The design features interchangeable graphics. Developed as a three-sided unit, it can be used as an end-aisle display, freestanding island display or a kiosk.

Product: ICEE frozen drinks
Number of units: 30
Distribution: Wal-Mart stores
Introduction: January 1997
Duration: Permanent
Construction: Fiberglass frame, metal base, freezing chambers, compressors, carbonation tank
National ICEE Corp.'s first effort to promote its ICEE drink at the checkout counter has stimulated sales by more than 50 percent at several Wal-Mart stores.

Manufacturer: Tropicana Dole Beverages North America
Products: Tropicana juice
P-O-P company: Mead Merchandising, Atlanta
Distribution: Pro shops and golf stores
Construction/Materials: High-density polyethylene ball, K-resin lid, plywood base with AstroTurf
Introduction: January 1993

A merchandiser that fits on the front of in-store dispensers for frozen carbonated beverages was introduced earlier this year. The unit uses Vivak sheet extruded by DSM Sheffield, Sheffield, Mass., from Spectar copolymer resin, produced by Eastman Chemical Co., Kingsport, Tenn. The piece is vacuum formed and subsurface distortion screen printed in four-color. The merchandiser measures 24 inches wide by 27 inches high. For retailer convenience, it holds two flavor cards and accommodates pricing for up to four different size cups.
Producer: Mirro Products, High Point, N.C.

Clarion Promotion A Fresh Perspective
A & W Most Wanted
Cadbury Beverages

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996