Packaged Beverages

Client: Kraft Foods Inc., Rye Brook, N.Y.
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes

Client: Pepsi, Somers, N.Y.
P-O-P Company: Display Technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This lockable outdoor merchandiser with UV-protected graphics delivers 24-hour, high-impact brand identity advertising. It can be opened in billboard style or closed and is large enough to hold 125 12-packs. The roof is also adjustable.

Client: Kraft Foods, White Plains, N.Y.
P-O-P Company: Inland Paper-board and Packaging Inc., Indianapolis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: This display was designed to market assorted Kool-Aid flavors in a multiple pack. The unit had to ship 126 multi-packs, be prepacked and be easy to set up at retail. Every sales goal for this display was exceeded -- all units produced were sold and shipped. Because of this success, a second variety multi-pack was also introduced.

Henry Weinhard's, a brand of specialty beers and beverages based in Portland, Ore., is not targeting beer drinkers in its most recent promotion. Instead, the company's P-O-P features an antique convertible with a derby-clab driver carting a back seat full of partying men. The message Weinhard's wants to send is that anyone can enjoy a satisfying drink from a long-neck brown bottle at the local watering hole -- as long as that drink is Weinhard's Root Beer or Vanilla Cream Soda. The campaign includes posters, table tents, server buttons and wristbands.

Restaurant: Dunkin' Donuts, Randolph, Mass.
Number of Displays: 6,900
Construction: 100-lb. coated text
Introduced: May 1997
P-O-P Company: Signmasters, Passaic Park, N.J.

Patent: 5,645,176
Issued: July 8, 1997
Inventor: Richard Jay, Westport, Conn.
Assignee: Display Technologies Inc., Whitestone, N.Y.
A display rack for supporting and displaying articles that includes elongate channels, each channel being of integral, one-piece, unitary construction formed in a single plastic molding operation. Each channel defines a pair of laterally spaced upstanding sidewalls, a planar track connecting the sidewalls at the bottoms and a front member spaced above the track and connecting the sidewalls.

Client: Quaker Oats/Schwarz Worldwide
Producer: Rapid Displays, Chicago
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beverages - Non-alcoholic
Intended Length of Use: 4-6 months
Production Run: 2,700
Unit Cost Range: $25-$99

Client: Quaker Oats Beverage
Producer: Mead Merchandising, Smyrna, Ga.
Category: Metal/Wire - Beverages - Non-alcoholic
Production Run: 170
Unit Cost Range: More than $250
Comments: This display's shelves adjust in 2-inch increments to allow for maximum packout flexibility of all size packages. The design features interchangeable graphics. Developed as a three-sided unit, it can be used as an end-aisle display, freestanding island display or a kiosk.

Client: Community Coffee Co.
Producer: Thomson-Leeds Company Inc., New York
Category: Multiple Materials - Grocery Products - Food
Intended Length of Use: 5 years
Production Run: 220
Unit Cost Range: More than $250