What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store ShopRite Puts a Lot of Effort into 'Earth Day' Safeway's Lucerne Goes 'Red, White & Moo' Rite Aid Makes Friends with Pepsi Next Dollar General, Mountain Dew Reopen the 'Store' Coke 'Idolizes' A&P Target Lets 'The Avengers' Loose in Stores Kroger Busts Some Carts for U.S. Olympians PepsiCo Saves Summer Summit Keynote: PepsiCo on Digital Media and the Shopper Decision Journey First Previous 106 107 108 109 110 Next Last