OTC

Client: Perrigo Co., Allegan, Mich.
Products Promoted: Allergy and sinus medication
Objective: To increase consumer awareness of Perrigo's over-the-counter medications with conveniently-located aisle displays.
Introduction: April 1999
Number of Displays: 2,000
Construction/Materials: Four-color process-printed on 24-point SBS C1S with a corrugated base
P-O-P Company: Ace-Hi Printed Graphics, Wyoming, Mich.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: Children's Advil Chewables
Objective: To introduce the new Children's Advil Chewables to the child and youth market. An educational brochure was provided to the consumer and each display had a special take-one brochure holder attached.
Introduction: May 1999
Number of Displays: 10,000
Construction/Materials: Four-color litho dual mounted to 200-pound E-fluted corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Boehringer Ingelheim Pharmaceutical Inc., Danbury, Conn.
Products Promoted: Vitasana vitamins
Objective: To drive sales by communicating the $3 value to consumers. Also, to highlight Vitasana's unique multi-vitamin/ginseng blend and easy-to-swallow gelcap form.
Introduction: January 1999
Number of Displays: 3,000
Construction/Materials: Corrugated, four-color litho riser, one-color tray
P-O-P Company: Triangle Display Group, Philadelphia

At Schering-Plough HealthCare Products, organization is good merchandising medicine

Retail chain: Wal-Mart Stores Inc.
Marketer: Rexall Sundown
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.

Retail chain: Walgreens
Marketer: Whitehall-Robins
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This endcap display was designed to serve throughout both the cough/cold and allergy seasons. It eliminated the need for two separate displays.