OTC

Client: CIBA Vision Corp., Duluth, Ga.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, First Aid and Pharmaceuticals
Comments: The merchandiser was introduced four months prior to a competitive national launch/product introduction. Market research determined that CIBA's system was chosen 29 to 1 over the competitive unit, enabling CIBA Vision Corp. to secure placement of more than 7O percent of the units within 12 weeks of the introduction.

Client: McNeil Consumer Products Co., Fort Washington, Pa.
P-O-P Company: Mechtronics, Stamford, Conn.
Division: Permanent, First Aid and Pharmaceuticals

Client: Slim Fast Foods Co., West Palm Beach, Fla.
P-O-P Company: McLean Packaging Corp., Philadelphia
Division: Temporary, Containerized and Processed Foods

Client: Mediview, Glen Rock, N.J.
P-O-P Company: National Display Marketing, Paramus, N.J.
Division: Permanent, First Aid and Pharmaceuticals

W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort. The company has created window/in-store signs, bag stuffers, consumer rebate pads and two-sided shelf talkers as well as a corrugated display that holds all of the products in the line. It was introduced to wholesalers and drugstores throughout the United States in August.
Producer: Hughes Containers, Toronto.

Product: Elastic health supports
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Independent drugstores and supermarket pharmacies
Introduction: March 1997
Duration: Permanent
Construction: Injection-molded plastic
Becton Dickinson offers four power wings in prepacked formats, any two of which can be mounted back-to-back to a floor pole to create a permanent aisle display. The newest one, being used in Wal-Mart stores, features a color-coded header card and tag hooks.

Client: Warner-Lambert
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Plastics - Health & Beauty Aids/OTC Remedies
Intended Length of Use: 1-2 years
Production Run: 5,000
Unit Cost Range: $100-$250