OTC

Product: Children's Advil Chewables
Number of displays: 12,500
P-O-P companies: Union Graphics (graphics), Linden, N.J.; Henschel-Steinau Inc. (design and manufacture), Englewood, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: May 1999
Duration: Temporary
Construction: Four-color litho dual-mounted to 200-pound E-flute corrugated
Display set-up: Retail staff

Client: Whitehall-Robins, Madison, N.J.
Distribution: Mass merchants
Size of Run: 6,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, First Aid and Pharmaceutical
Objectives: The gravity-feed units were designed to leverage the Dimetapp name with the Get Better Bear brand. The presentation was simplified and the graphics were expanded to allow consumers to readily understand the product and its use. After the initial launch, a reorder followed quickly.

Client: Rexall Sundown Inc., Boca Raton, Fla.
Products Promoted: Sundown Herbals
Objective: To design a display that demonstrates Rexall Sundown's unique "twist and learn" product labeling. Also, to take charge of organizing the vitamin/herbal category by designing a shelf management system for American Drug Stores' vitamin merchandising.
Introduction: June 1999
Number of Displays: 1,000

Client: Perrigo Co., Allegan, Mich.
Products Promoted: Allergy and sinus medication
Objective: To increase consumer awareness of Perrigo's over-the-counter medications with conveniently-located aisle displays.
Introduction: April 1999
Number of Displays: 2,000
Construction/Materials: Four-color process-printed on 24-point SBS C1S with a corrugated base
P-O-P Company: Ace-Hi Printed Graphics, Wyoming, Mich.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: Children's Advil Chewables
Objective: To introduce the new Children's Advil Chewables to the child and youth market. An educational brochure was provided to the consumer and each display had a special take-one brochure holder attached.
Introduction: May 1999
Number of Displays: 10,000
Construction/Materials: Four-color litho dual mounted to 200-pound E-fluted corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Boehringer Ingelheim Pharmaceutical Inc., Danbury, Conn.
Products Promoted: Vitasana vitamins
Objective: To drive sales by communicating the $3 value to consumers. Also, to highlight Vitasana's unique multi-vitamin/ginseng blend and easy-to-swallow gelcap form.
Introduction: January 1999
Number of Displays: 3,000
Construction/Materials: Corrugated, four-color litho riser, one-color tray
P-O-P Company: Triangle Display Group, Philadelphia