OTC

Retail Channel: Specialty Shops/Services
Display Type: Endcaps & Power wings
Campaign: Herbal Actives Display
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.

Client: Whitehall-Robins, Madison, N.J.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: This unit reinforces the brand equity of the Centrum name and the bottle's shape. It is flexible and has been reordered twice due to the success of sell-through and acceptance in the field.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Sam's Club stores
Size of Run: 230
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Health Care
Objectives: To merchandise various Whitehall-Robins products in Sam's Clubs with a pallet display located in the pharmacy. This merchandiser can function for long periods of time and can be restocked and retrofitted for different products based on seasonal selling cycles.

Product: Children's Advil Chewables
Number of displays: 12,500
P-O-P companies: Union Graphics (graphics), Linden, N.J.; Henschel-Steinau Inc. (design and manufacture), Englewood, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: May 1999
Duration: Temporary
Construction: Four-color litho dual-mounted to 200-pound E-flute corrugated
Display set-up: Retail staff

Client: Whitehall-Robins, Madison, N.J.
Distribution: Mass merchants
Size of Run: 6,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, First Aid and Pharmaceutical
Objectives: The gravity-feed units were designed to leverage the Dimetapp name with the Get Better Bear brand. The presentation was simplified and the graphics were expanded to allow consumers to readily understand the product and its use. After the initial launch, a reorder followed quickly.

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals

Client: Perrigo Co., Allegan, Mich.
Products Promoted: Allergy and sinus medication
Objective: To increase consumer awareness of Perrigo's over-the-counter medications with conveniently-located aisle displays.
Introduction: April 1999
Number of Displays: 2,000
Construction/Materials: Four-color process-printed on 24-point SBS C1S with a corrugated base
P-O-P Company: Ace-Hi Printed Graphics, Wyoming, Mich.