OTC

Client: Pharmacia & Upjohn Inc.
Product: Rogaine Hair Growth Treatment
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drugstores, supermarkets and mass merchants
Construction/Processes: Injection-molded styrene trays and K-resin shields, steel springs, die-cut rubber feet, pressure-sensitive litho label
Introduction: March 1996

Client: McNeil Consumer Products
Product: Children's and Junior Strength Motrin
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: Drugstores, mass merchants, c-stores and supermarkets
Construction/Processes: 200-pound corrugated board with flexo printing (display), four-color process printing on 10-point SBS laminated to singleface corrugated (riser), packout and fulfillment in-house
Introduction: July 1996

Client: Bristol Myers-Squibb Co.
Product: Excedrin
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Drugstores, supermarkets
Construction/Processes: Backing sidekick units on wire frame, .050 vacuum-formed styrene side panels glued to front and mounted on wood base with casters
Introduction: June 1996

As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical.

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.

Client: McNeil Consumer Products
Product: Pepcid AC
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N. C.
Distribution: Drugstores, mass merchants, supermarkets
Construction/Processes: Corrugated
Introduction: June 1996

Client: Johnson & Johnson
Product: Micatin Antifungal Foot Spray
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Mass merchants, supermarkets, drugstores
Construction/Processes: One-color UV-coated 200-pound corrugated with five-color process UV-coated label mounted to riser, five-color UV-coated 20-point SBS graphic attached to tray, shipped assembled
Introduction: March 1996