OTC

Product: Nicorette Inhalator
Number of displays: 7,500
P-O-P company: DIA Displays, London
Distribution: Community pharmacies throughout the U.K.
Introduction: January 1998
Duration: Permanent
Construction: Clear acrylic panels; vacuum-formed base
Display set-up: Internal salesforce, contract field sales
This display prevents consumers from accessing the smoking cessation medicine, a merchandising approach required in the U.K. It also assists pharmacists and sales clerks in describing how the product functions.

Client: Lil' Drug Store Products Inc., Cedar Rapids, Iowa
Products promoted: Single-dose packets of analgesics and other remedies
Category management strategy: The Take2 Low-Profile Display includes nine of the top 50 items in the HBC category. It arrives at stores pre-filled.
Retailer: Convenience stores
Number of displays: 25,000

Henschel-Steinau Inc.
General Nutrition Corp.
Comments: The goal here was to create a display that would highlight a retail chain's five best-selling nutrition products from month to month and draw traffic to the back of the store. The display was designed in a shiny, metallic pyramid structure that stands out against the products' black packaging. Each platform was designed to accommodate the largest product possible, thereby accommodating the smallest as well.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels

Client: Slim Fast Foods Co., West Palm Beach, Fla.
P-O-P Company: McLean Packaging Corp., Philadelphia
Division: Temporary, Containerized and Processed Foods