OTC

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Miralax Laxative
Distribution: Drugstores nationwide
Number of Stores: 7,500
Production Run Quantity: 15,000
Introduction: February 2007
Intended Duration: 3 months
Dimensions (H x W x D): 64" x 30" x 30"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: BC Headache Powders
Distribution: Supermarkets and Drugstores Nationwide
Number of Stores: N/A
Production Run Quantity: 3,000
Introduction: February 2007
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Claritin Brochures and PSE Cards
Distribution: Pharmacies and Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 10,000
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 5" x 2"
Weight: 20 lbs.
Budget Category (U.S.): $6 - $10

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,500
Production Run Quantity: 22,910
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Goen Technologies Inc., Whippany, NJ
Product(s) Promoted: Energy Diet Aids
Distribution: Health Food Stores
Number of Stores: 500
Production Run Quantity: 10,000
Introduction: January 2007
Intended Duration: 3-4 months
Dimensions (H x W x D): 47" x 14" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Product(s) Promoted: Zantac
Distribution: Convenience Stores Nationwide
Number of Stores: 1,828
Production Run Quantity: 13,828
Introduction: June 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 8" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Educational materials for the pharmacist and patient
Distribution: Independent and major pharmacy chains
Number of Stores: Not available
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 24" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: Pfizer Consumer Healthcare, New York, NY
Product(s) Promoted: Pfizer's Visine-A Eye Care
Distribution: Supermarkets, Drugstores
Number of Stores: 11,000
Production Run Quantity: 13,000
Introduction: January 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Client: Respironics, Murrysville, PA
Product(s) Promoted: Opti Life Sleep Apnea Masks
Distribution: Domestic and international sleep clinics
Number of Stores: Not available
Production Run Quantity: 15,000
Introduction: December 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25