OTC

Client: Publix Super Markets Inc., Lakeland, Fla.
Introduction: August 2001
Size of run: 700
Construction/Materials: Injection-molded plastics, extruded ABS plastics, structural foam plastic, litho signage and labels.
Comments: Publix grouped cold and flu remedies from multiple manufacturers on this branded category management system and then supported the entire category with its own advertising.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

This mini-power wing holds 12 units of the Lotrimin Ultra product. The graphics on the display complement the graphics on the product package.
Producer: Phoenix Display/International Paper, Thorofare, N.J.

This floorstand/power wing for the Lotrimin Ultra launch features Mylar holographic foil and a clear acrylic foot with a flashing red LED mounted over it for a 3-D look.
Producer: Alliance Display & Packaging, Winston-Salem, N.C.

Client: McNeil Consumer & Specialty Pharmaceuticals, Fort Washington, Pa.
Size of Run: 120
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Health Care: First Aid and Pharmaceutical
Comments: This program sought to expand the space allotted to Tylenol brand product promotions at retail.

Client: Whitehall-Robins, Madison, N.J.
Size of Run: 275
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Health Care: First Aid and Pharmaceutical
Comments: Although this merchandising system was designed for a 3-foot facing in Kroger, the extrusions can be cut to length and the sidewall dividers are adjustable to fit a variety of store environments. Vacuum-formed bottle holders serve as literature pockets and a flip chart provides additional product information.