OTC

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Dr. Scholl's Custom Fit Orthotics Inserts
Distribution: Meijer Stores, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 70" x 42" x 36"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil Gel
Distribution: Kroger, Longs
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: January 2007
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 10" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Enzymatic Therapy, Green Bay, WI
Product(s) Promoted: Specialty Nutrition Products
Distribution: Health Food Stores, Supermarkets, Drugstores, Mass Merchants
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 65 lbs.
Budget Category (U.S.): $51 - $100

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Miralax Laxative
Distribution: Drugstores nationwide
Number of Stores: 7,500
Production Run Quantity: 15,000
Introduction: February 2007
Intended Duration: 3 months
Dimensions (H x W x D): 64" x 30" x 30"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50