GNC Energy Center
Retail Category: Drugstores/Health Stores
Display Type: Counter Displays - Permanent
Client: General Nutrition Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 4,200
Comments: Before this unit was produced, most customers weren't aware that GNC sold energy-enhancing products. Since its introduction, customers have been questioning store personnel about the products, which has spurred increased sales and prevented the category from being discontinued.