OTC

Client: Creative Promotional Products, Skokie, Ill.
Comments: An embossed lightening bolt and 3-D effects add visual interest to this hearing aid brochure holder designed for doctors' offices. Materials used include film-laminated litho sheets mounted to 3/16-inch black pillowing foamboard.
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: Guardian Angel Holdings Inc., San Francisco
Comments: This new product allows consumers to test their own blood alcohol content before they get behind the wheel and risk an accident or arrest. A bold graphic of a stop sign on this countertop display helps to draw attention to the purpose of these kits.
P-O-P Company: Continental Concepts, Cicero, Ill.

Client: McNeil Consumer Products Co., Montreal
Producer: Techno P.O.S. Inc., Montreal
Comments: To prompt trial with a coupon incentive, this modular display has a detachable lug-on that can be removed once the giveaway period ends. Graphics on the riser and base emphasize the difference between daytime and nighttime products while featuring Tylenol branding prominently.

Client: Metabolife International Inc., San Diego
Producer: Meridian Display, St. Paul, Minn.
Comments: Prior to August 2000, this product was only available from independent distributors and kiosks in shopping malls. This display was created to introduce the Metabolife product to a much larger audience and to reinforce the name, logo and product availability.

New promotional program helps introduce Surpass Antacid Chewing Gum

Client: Health and Nutrition, West Palm Beach, Fla.
Distribution: GNC stores
Size of Run: 2,900
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Health Care: First Aid and Pharmaceutical
Objectives: Obtaining off-shelf positioning and attracting immediate attention for two products -- Carb Cutter and Thin Tab -- were the goals of this unit. The display is compact and attractive to compete in the highly competitive low-carbohydrate lifestyle category.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.