OTC

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Product(s) Promoted: Zantac
Distribution: Convenience Stores Nationwide
Number of Stores: 1,828
Production Run Quantity: 13,828
Introduction: June 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 8" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: Educational materials for the pharmacist and patient
Distribution: Independent and major pharmacy chains
Number of Stores: Not available
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 24" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: Pfizer Consumer Healthcare, New York, NY
Product(s) Promoted: Pfizer's Visine-A Eye Care
Distribution: Supermarkets, Drugstores
Number of Stores: 11,000
Production Run Quantity: 13,000
Introduction: January 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 5" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Retailer: CVS
Location: Atlanta

Retailer: CVS
Location: Atlanta

Retailer: CVS
Location: Atlanta

Retailer: CVS
Location: Atlanta

Retailer: CVS
Location: Atlanta