OTC

This floorstand/power wing for the Lotrimin Ultra launch features Mylar holographic foil and a clear acrylic foot with a flashing red LED mounted over it for a 3-D look.
Producer: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Whitehall-Robins, Madison, N.J.
Size of Run: 275
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Health Care: First Aid and Pharmaceutical
Comments: Although this merchandising system was designed for a 3-foot facing in Kroger, the extrusions can be cut to length and the sidewall dividers are adjustable to fit a variety of store environments. Vacuum-formed bottle holders serve as literature pockets and a flip chart provides additional product information.

Client: McNeil Consumer & Specialty Pharmaceuticals, Fort Washington, Pa.
Size of Run: 120
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Health Care: First Aid and Pharmaceutical
Comments: This program sought to expand the space allotted to Tylenol brand product promotions at retail.

Last Call for Recovery!

The sides of the BriteSmile floorstand are customized with the dentist's name.
Producer: Showtime Enterprises, Paulsboro, N.J.

Retail Category: Supermarket/Grocery: Non-Food Items
Display Type: Retail -Account Specific/Category Management Systems
Client: Whitehall-Robins
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 5,000
Comments: Extruded styrene corners and center graphic panels feature graphics that help consumers easily locate the appropriate product based on their symptoms. The unit converts from a two-sided to a four-sided display and can be assembled in 10 minutes.

Retail Category: Drugstores and Health Stores
Display Type: In-line Displays
Client: Leiner Health Products Inc.
Producer: Leiner Health Products Inc., Carson, Calif.
Size of Run: 500
Comments: This display offers compare-to formulas of the best-selling products, concise and helpful information, and placards to reinforce brand image. The shelf merchandising system includes styrene flip-top rails in woodgrain finish for a cohesive boutique look.