OTC

New promotional program helps introduce Surpass Antacid Chewing Gum

Client: Health and Nutrition, West Palm Beach, Fla.
Distribution: GNC stores
Size of Run: 2,900
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Health Care: First Aid and Pharmaceutical
Objectives: Obtaining off-shelf positioning and attracting immediate attention for two products -- Carb Cutter and Thin Tab -- were the goals of this unit. The display is compact and attractive to compete in the highly competitive low-carbohydrate lifestyle category.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Pokemon Vitamins Permanent Floor Display
Marketer: Rexall-Sundown
Producer: Henschel-Steinau Inc., Englewood, N.J.
Utilizing a stock system saved the client money and reduced lead-time on a display that represented a very "hot" property, Pokemon. The unit was injection-molded in a match yellow. The main character, Pikachu, was displayed prominently on both sides, and a motor allowed the character to oscillate right and left.

Retail Channel: Specialty Shops/Services
Display Type: Endcaps & Power wings
Campaign: Herbal Actives Display
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.