OTC

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Matthias Rath Inc., Santa Clara, Calif.
Producer: Viking Packaging & Display, San Jose, Calif.
Size of Run: 200
Comments: The initial run of this vitamin display included two different headers so retailers could choose which of two products to emphasize.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Bristol Myers Squibb, Plainsboro, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,200
Comments: Excedrin PM sales increased at least one share point during the placement of this gravity-feed power wing. The display also fit Wal-Mart's design specifications.

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: NBTY, Bohemia, N.Y.
Producer: The Display Link, Babylon, N.Y.
Size of Run: 1,300
Comments: A clear acrylic header and side panels make it easy to update graphics on this display for vitamins and supplements.