OTC

Retailer: Wal-Mart
Location: Chicago

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Client: Respironics, Murrysville, PA
Product(s) Promoted: Opti Life Sleep Apnea Masks
Distribution: Domestic and international sleep clinics
Number of Stores: Not available
Production Run Quantity: 15,000
Introduction: December 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Bengay Patch
Distribution: Walgreens
Number of Stores: 5,461
Production Run Quantity: 3,200
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 16" x 6"
Weight: 4.5 lbs.
Budget Category (U.S.): Less than $5

Client: McNeil Specialty Pharmaceuticals Inc., Fort Washington, PA
Product(s) Promoted: Cold & Flu, Pain Relief, Stomach Care
Distribution: Drugstores
Number of Stores: 800
Production Run Quantity: 800
Introduction: October 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 100 lbs.
Budget Category (U.S.): $351 - $400