From developing new sources of recycled plastic to bringing reuse programs to retail floors, CPG companies aim to deliver on their promise of meeting consumer demand for sustainable packaging.
Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.
