Rite Aid tied in to Procter & Gamble’s Nov. 26 brandSaver drop with a front-page feature in its concurrent circular offering loyalty cardholders 1,000 Plenti points (worth $10.00) with a $30 purchase of Tide, Charmin, Bounty, Olay or Vicks DayQuil.
Albertsons Cos.’ Acme and Jewel-Osco tied in to Procter & Gamble’s Nov. 26 brandSaver FSI event with features in their Nov. 24 and 29 circulars, respectively.