OTC | Path to Purchase Institute

Benadryl 'Need It Most' Floorstand

Vicks 'Lasts Up To 8 Hours' Merchandising Strip

Halls Floorstand

Lumify 'Redness Reliever' Floorstand

Mucinex 'Relieves Congestion' Floorstand

H-E-B Pharmacy 'We Make It All Better' Window Cling

Claritin 'Start Here' Floorstand

Chattem 'Take Back Control' Floorstand

CVS P&G ‘$5 ExtraBucks Rewards’ Features

CVS/pharmacy tied in to Procter & Gamble’s Aug. 26 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders various deals and incentives.

Dollar General P&G 'Save $5' Features

Dollar General tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a two-page feature in its concurrent circular offering a coupon for $5 off a future purchase to shoppers who spend $15 on any P&G brands from Aug. 19 to Sept. 22.