Sam’s Club indirectly tied in to Procter & Gamble’s Jan. 27 brandSaver FSI event by spotlighting two Puffs and Vicks SKUs in a Jan. 30 email blast informing shoppers of its latest book of “Instant Savings” drop.
Meijer tied in to Procter & Gamble's Jan. 27 brandSaver FSI event with football-themed features in its concurrent circular offering $5 off a future receipt with the purchase of $20 worth of household product or $15 worth of health and beauty SKUs.