CVS Pharmacy is driving shoppers to its online vitamin recommendations survey with a QR code depicted on a shelf sign that leads directly to the survey on cvs.com.
ShopRite tied in to Procter & Gamble's Sept. 29 brandSaver drop with a half-page feature in its Sept. 27/29 circular offering Price Plus loyalty cardholders "7 ways to save."
Giant-Carlisle tied in to Procter & Gamble’s Sept. 29 brandSaver FSI event by sending loyalty members an email blast listing a slew of digital coupons worth up to $100 on P&G brands.