Bayer Claims There's Life After the Party Last Call for Recovery! Pepsi Adds New Twist to Flagship Cola Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Misapproriation of Ideas: Theodore Johnson v. Benjamin Moore & Co. Harry Potter Card Game Flies High with P-O-P Sony Promotes Digital Camera Line Skechers 'Rolls' Out P-O-P for Skates $1 million in-store campaign for 4Wheelers lands new accounts A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. Silly CDs Climb the Charts at Retail Smelvis has left the building! Packaging, Color Scheme is 'King' for Golf Ball Intro First Previous 421 422 423 424 425 Next Last