New Product Launches

The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

House of Drunk will offer personalized skincare consultations and unique experiences to consumers on Oct. 15-16.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

​​​​​​​The female- and Black-owned brand rolls out a new line exclusively at the specialty retailer.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target.