New Product Launches

Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

During the last week of July, LG hosted design and cooking influencers at a secret bar lounge in New York to experience the LG Counter-Depth Max Mirror InstaView refrigerator.

Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.

Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.