Media

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.

Don't Eat These Veggies!

Cost savings and "manual" motion capture judges' attention and lead to P-O-P honor for an innovative children's book display.

CD merchandising program offers display options for Wal-Mart stores

Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.

Marketing program includes displays offering DC Comics magazines