Media

"Sometimes green is actually brown, as is the case with this floorstand featuring books on responsible, environmental living under the Green Living banner. This is a minimalistic approach that is a recycler's dream. By using kraft corrugated with less bleaching and chemicals, the basic core of the display can easily be recycled and reused for the next retail display or any other post-consumer packaging materials.
    

Client: TV Guide, Radnor, PA
Product(s) Promoted: TV Guide Magazines, Kellogg's Cheez-it Crackers
Distribution: Kroger's Nationwide
Number of Stores: 2,000
Production Run Quantity: 2,310
Introduction: 2/11/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 54" x 21" x 13"
Weight: 38 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Weber Display & Packaging, Philadelphia, PA

---

Design of the Times 2008 Contest Declaration