Media

Retail Channel: Entertainment/Consumer Electronics
Display Type: Account Specific
Campaign: Booktivity Center
Marketer: Golden Books Family Entertainment
Producer: Mechtronics Corp., Stamford, Conn.

Retail Channel: Specialty Shops/Services
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Backstreet Boys Floorstand
Marketer: Random House Inc.
Producer: Taurus Display Corp., Cherry Hill, N.J.
This Backstreet Boys floorstand was designed to showcase the official book of the pop group sensation with a sleek, three-sided kiosk that offers fans images of the group's notorious "boys" that are instantly recognizable to any teen. The unit merchandises the book from three sides which allows for various placement options.

Retail Channel: Specialty Shops/Services
Display Type: Interactive Displays or Kiosks
Campaign: Pop-Out Header
Marketer: Compass Maps
Producer: Design Display Group Inc., Carlstadt, N.J.
The client's city-specific map unfolds and refolds itself as you open and close it. The problem was that when displayed in its folded format, it looks like a postcard. A battery-driven motor that provides motion exhibits the ease of opening and closing the tourist maps. The motion header is an enclosed three-piece clear PETG dome.

Client: Random House, New York
Product Promoted: "Star Wars" books
Objective: To effectively merchandise "Star Wars" books and workbooks for young children.
Introduction: May 1999
Number of Displays: 5,200
Construction/Materials: 200 pound B-flute, black preprinted liner, five colors and UV litho-mounted riser, 12 light white incandescent flashing light harness
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: "All Century Team Major League Baseball" book
Number of displays: 1,100
P-O-P company: Ideal Packaging Inc., Northfield, Ill.
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The display for Rare Air Media's "All-Century Team Major League Baseball" book featured a small footprint and a separate pocket to hold bookmarks that were offered as a gift-with-purchase.