Media

Client: Frankel & Co., Chicago
Comments: Co-sponsored by United Airlines and Madison Square Garden, this oversized ballot box creates awareness of the "Five for the Road" sweepstakes. Entry forms and pencils enable immediate on-site registration.
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This display had to merchandise six book titles and then be reconfigured to merchandise another six titles at a later date. To accomplish that, the header can be lifted up and moved to reveal another two tiers of shelves that hold an additional 36 counts. The display also functions as a counter unit or floorstand.

Client: The Washington Post/The Dallas Morning News
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Comments: To help accommodate daily changes in newspaper sizes, a patented Interlok shelf design on this display allows shelves to be adjusted without the use of tools. Designed for 7-Eleven stores, the displays also provide ample viewing area of headlines while letting light enter from the back side.

Client: Golden Books Publishing, New York
Distribution: Bookstores
Size of Run: 1,770
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Sports, Toys and Accessories: Books, Newspapers and Magazines
Objectives: This intricate, three-dimensional display is shoppable from all four sides. It arrives at stores pre-packed with a stepped tray system that allows for a variety of product configurations. The detailed castle top combines the Golden Book and Disney logos with various characters from the products below.

Cost savings and "manual" motion capture judges' attention and lead to P-O-P honor for an innovative children's book display.