Media

Client: Random House, New York
Product Promoted: "Star Wars" books
Objective: To effectively merchandise "Star Wars" books and workbooks for young children.
Introduction: May 1999
Number of Displays: 5,200
Construction/Materials: 200 pound B-flute, black preprinted liner, five colors and UV litho-mounted riser, 12 light white incandescent flashing light harness
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: "All Century Team Major League Baseball" book
Number of displays: 1,100
P-O-P company: Ideal Packaging Inc., Northfield, Ill.
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The display for Rare Air Media's "All-Century Team Major League Baseball" book featured a small footprint and a separate pocket to hold bookmarks that were offered as a gift-with-purchase.

Client: Random House Children's Publishing, New York
Distribution: Bookstores and mass merchants
Size of Run: 10,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Sports, Toys and Accessories
Objectives: To launch a display program for licensed books that ties into the release of the movie, "Star Wars Episode I," that would create immediate recognition and product awareness of the books. To bring the Star Wars brand equity to life at retail for the largest single promotional push in the history of Random House.

Client: Schmidt-Cannon, Ontario, Calif.
Distribution: Supermarkets
Size of Run: 465
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Grocery and General Merchandise Products

DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased.