Media

Client: McCracken Brooks, Minneapolis
Product Promoted: Milk in gallon jugs
Objective: To promote milk consumption throughout the year by distributing a free 2000 calendar with valuable partner coupons and milk health facts.
Introduction: October 1999
Construction/Materials: Corrugated
P-O-P Company: Meridian Display, St. Paul, Minn.

Client: Mindscape, Novato, Calif.
Products Promoted: Computer games and magazines
Objective: To appeal to gift-buying consumers with multiple software titles displayed in a festive, gift-shaped display.
Introduction: November 1999
Construction/Materials: Corrugated, litho
P-O-P Company: One Source Industries, Laguna Hills, Calif.

Taurus Packaging and Display Corp.
St. Martin's Press
Comments: This display for the new Encarta Dictionary features a sleek, metallic design to emphasize that this is a new dictionary. The back panel of the unit cleverly features the definition of "replenish" used in the dictionary, which appears when the unit is shopped down. This serves as a friendly reminder to store personnel to restock.

Product: Newspapers
Number of displays: 5,000
P-O-P company: Weber Display & Packaging, Philadelphia
Distribution: Supermarkets
Introduction: April 1999
Duration: Temporary
Construction: 200-pound B-flute corrugated
Display set-up: Retail staff
Traditional images of newsboys and a newsgirl were used to promote impulse sales of the Philadelphia Inquirer and Philadelphia Daily News in supermarkets and other retail locations.

The Royal Group
Creative Sales/American Map
Comments: This display for back-to-school reference products used bright colors to convey the theme and message of the brand. The unit was designed to work as a floor display or as a power wing. The marketer has already committed to running the program again next year.

Great Northern Display Group
Pleasant Co.
Comments: The compact spinner display with a 6-inch by 6-inch footprint fit into a variety of locations. The "Get a Mini Backpack" promotion added an element of cuteness to the unit that helped it appeal to its young girl market. The unit cost of the display, generally 10% of the retail value of the books, was only 6%. The display (1,800 units) sold through immediately.