Media

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: DK Publishing
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,050
Comments: To highlight the types of information in DK's medical guide, the header on this display features button-activated audio clips explaining various parts of the human anatomy. Unusual interactivity for a corrugated display, the messages keep consumers engaged with the product.

Clients: Newspaper publishers
Products Promoted: Newspapers
Comments: Designed specifically for 7-Eleven stores, these displays highlighted "March Madness" NCAA basketball coverage in 23 metropolitan newspapers. Headers and lug-ons were customized for newspapers in each market, and the displays were engineered to withstand the weight of many newspapers.
Introduction: March 2001
Size of Run: 4,000

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: Pleasant Co.
Producer: Great Northern Corp., Racine, Wis.
Size of Run: 2,500
Comments: Although this corrugated display faces eight books, it features a small footprint for a floor display. A lug-on adds dimension to the four-color header.

Retail Category: Specialty Shops
Display Type: Temporary -Freestanding, Aisle, Shipper or Pallet Displays
Client: DK Publishing
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 2,500
Comments: A universal base anchors four displays, but the shrouds encircling each design enable each display to look unique. The bases arrive at retail prepacked, and retailers simply attach the die-cut shrouds. Four- and five-color printing is used on the shrouds to give the displays a vibrant look.

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: Pleasant Co.
Producer: Great Northern Corp., Racine, Wis.
Size of Run: 2,000
Comments: The header of this display features a dancing Angelina Ballerina lug-on set against a stage backdrop that recreates a scene from the children's books. The display holds eight different book titles and two boxes of books with plush dolls.

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

Client: Frankel & Co., Chicago
Comments: Co-sponsored by United Airlines and Madison Square Garden, this oversized ballot box creates awareness of the "Five for the Road" sweepstakes. Entry forms and pencils enable immediate on-site registration.
P-O-P Company: Prolam Inc., Libertyville, Ill.