Media Planning/Buying

The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.

Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.

This year's guide features in-depth profiles from 12 leading companies.

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.

Recent news include Walmart promoting a company veteran to chief merchandising officer and Sam's Club bringing on new agencies of record.

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.