Mass Merchant

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

Recent news includes summery exclusives landing at Target and Kroger.

Jordan Berke is a retail strategist with more than 20 years of digital, retail and marketing experience, including more than 13 years at Walmart before founding his own consulting firm.

The program invites shoppers to mail in their excess or damaged Walmart-branded reusable blue shopping bags to TerraCycle to give them a second life.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Recent news includes retailer plans to grow their footprints or renovate existing locations.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.