Mass Merchant

The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.

The lifestyle and supplement brand activated its ongoing partnership with esports organization FaZe Clan to launch an energy drink exclusively at 7-Eleven.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

Recent retail news includes Instacart's credit card launch and Rite Aid's new private label.

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.