'The Hub:' Ringing Up Retail More media dollars are flowing to retail, but how can marketers be sure their money is well spent? P&G Pretties Up Kmart The Top Secret Launch of T.M.X. Elmo A case study from the Promotion Marketing Association's 2007 Reggie Awards Lipton 2006: Wal-Mart VPI Initiative A case study from the Promotion Marketing Association's 2007 Reggie Awards Mars Pedigree Pet Adoption at Kmart A case study from the Promotion Marketing Association's 2007 Reggie Awards New Release Runs Cross-Chain Promo Hershey Plays Matchmaker Lay's Plays Wish-Granter 'Happy Feet' Charms at Retail P&G's 'brandSaver' Naturally Beautifies First Previous 514 515 516 517 518 Next Last
