Herbal Essences RBD Tie-in A case study from the Promotion Marketing Association's 2008 Reggie Awards Borders Gets Technical Office Depot Follows Staples' Lead PetSmart Extends Birthday Wishes FSI Report: March 30, 2008 The Fifth "P" Leveraging people as your most important marketing asset Pepsi Delivers the 'Stuff' Stop & Shop Employs DeliVision Best Buy Pairs Computers, Service Kohl's Unites with Benetton General Mills Enjoys 'Best Life' Stop & Shop Rolls Out Customer Technology First Previous 110 111 112 113 114 Next Last