ABSOLUT Integration Everyone knows the ads. Infusing every medium, including P-O-P, with one alluring message is the new goal. New Zealand Wine Uncorked in U.S. Market San Francisco P-O-P Contest Winners Named Miller Adds Cold Cuts to Cold Cases Korbel Launches First-Ever Halloween Promotion Spends $250,000 on P-O-P; $800,000 overall Guinness Offers a Toast for 'St. Pumpkin's Day' Widmer, Sunkist Bear Promotional Fruits Michelob Display Continues A-B, PGA Partnership Canandaigua 'Tests' New Wine Promotion Allied Domecq Unleashes 'Catwoman' Partnership, Displays First Previous 24 25 26 27 28 Next Last