Meijer tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event with a Thanksgiving-themed, full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.
BJ’s Wholesale Club tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event by offering $10 in instant savings to members who spend $30 on participating products from Dawn, Cascade, Mr. Clean, Swiffer and Vicks.
Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event with a feature in its Nov. 18 circular plugging MVP digital coupons for Gain fabric care, Downy or Gain scent booster SKUs, and Gillette or Venus disposable razors available to loyalty cardholders.
Dollar General indirectly tied in to Procter & Gamble's December brandSaver FSI event with features in its concurrent circular dangling digital coupons for P&G brands.