Shopper-Driven Marketing Kroger, P&G Return to Digital Coupons CVS Touts Back-to-School Savings FSI Report: July 11, 2010 P&G brandSaver: July 4, 2010 Delhaize Banners Host Summer Sweeps Brand Loyalty Declines in Once 'Safe' Categories Shopping List Management Making Sense of SKU Rationalization It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right Duane Reade Hearts New York New loyalty program, P-L with New York-centric imagery hope to connect emotionally with Big Apple shoppers Bringing Packaging Into Focus More companies are starting to look at packaging through the lens of shopper marketing A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic First Previous 96 97 98 99 100 Next Last