CVS/pharmacy tied in to Procter & Gamble’s April 28 brandSaver FSI event with a cover feature in its concurrent circular promising loyalty cardholders $10 in ExtraBucks with purchase of $30 worth of participating product.
Ahold Delhaize’s Giant Food chain tied in to Procter & Gamble’s April 28 brandSaver FSI with a full-page “Spring Savings Are in Bloom” feature in its April 26 circular, inviting shoppers to pick their favorite essentials.
