Dollar General indirectly tied in to Procter & Gamble's Feb. 24 brandSaver FSI event with a digital ad within its concurrent digital circular spotlighting Pantene, Crest, Dawn and Charmin SKUs under a "bask in sunny savings" message.
Southeastern Grocers’ Winn Dixie and Bi-Lo tied in to Procter & Gamble’s Feb. 24 brandSaver FSI event with a “Savings in every room” feature corralling select kitchen, laundry and bathroom essentials SKUs from select brands.
