Home Improvement

Product: Venetian blinds
Number of displays: 200-plus
Distribution: Home centers and discount stores
Introduction: January 1991
Duration: Permanent
Construction: Wire dividers and pegboard
Working models of venetian blinds on this display let customers see how they're installed, raised, opened and closed.

Product: Wood-joining products
P-O-P company: EB Advertising Display Co., Massillon, Ohio
Distribution: Hardware stores, home centers, D-I-Y outlets
Introduction: April 1991
Duration: Permanent
Construction: Wire and styrene
All the hardware needed to help the do-it-yourselfer join wood together is on a display from Vermont American Tool Co.

Product: The Flood Co. Deck care products
Number of displays: 7,000
Distribution: Home centers and lumber yards
Introduction: March 1991
Duration: Permanent
Construction: Lithographed foam board (headers); litho-graphed vinyl channels & wire (shelf talkers); wood (samples)
Product benefits are conveyed via a full-color header on the deck care display.

Product: Ceramic tile line
P-O-P company: Strada Design Associates Inc., New York
Distribution: Home centers and lumber yards
Introduction: July 1991
Duration: Permanent
Construction: Doors: 1-inch box channel metal with extra-heavy hinges; Back: lined with 1/4-inch masonite panels; Front: injection-molded substrate; Display panels and headers: custom-colored styrene
Turning shoppers into buyers is the idea behind Armstrong's display.