Home Improvement

Client: Benjamin Moore
Producer: Graphic Communications Inc.
Benjamin Moore's 2000+ Color Center contains no new paint colors, but presents its top-selling shades in larger take-home chips.

Type: Floorstand
Printing Process: Direct print
Coating: Varnish
Number Printed: 800
Cost: $5-$15
Release: May 1991
Client: Wagner Spray Products
Product: Power Painter
Producer: Diversified Display, Minneapolis
Comments: Black corrugated with one-color rubber plate printing and printed solid bleach stock header.

Product: "Smallwares" cleaning products
Number of displays: 1,000-plus
P-O-P company: Packaging Corp. of America, Evanston, Ill.
Distribution: Mass merchandisers, supermarkets, home centers, drug stores
Introduction: February 1991
Duration: Promotional
Construction: Corrugate
A small footprint and large assortment are key to Quickie's "Tower of Power."

Product: Williamson-Dickie Manufactoring Co. Dickies work clothes
Number of displays: 1,000-plus
P-O-P company: United Displaycraft, Chicago
Distribution: Hardware, home centers, lumber and paint stores
Introduction: May 1991
Duration: Permanent
Construction: Wire and steel tubing, powder-coated
Dickies is targeting D-l-Yers with a movable display that holds its inexpensive, durable work clothes.

Product: Vermont American "The Claw" line of screwdrivers
P-O-P company: Designed and assembled in-house; produced by local vendors
Distribution: Hardware stores, home centers, building supply centers, mass merchandisers
Introduction: Spring 1991
Duration: Permanent
Construction: Vacuum-formed styrene and wire
"The Claw" tool display shows off the unique design of the products side-by-side with a typical screwdriver.

Product: Zircon electronic hand tools
Number of displays: 5,000 plus
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Convertible corrugated shipping cartons, plus a modular interactive wall display of entire product line
Zircon's electronic tool display is designed to "generate excitement."