Home Improvement

Product: Ceramic tile line
P-O-P company: Strada Design Associates Inc., New York
Distribution: Home centers and lumber yards
Introduction: July 1991
Duration: Permanent
Construction: Doors: 1-inch box channel metal with extra-heavy hinges; Back: lined with 1/4-inch masonite panels; Front: injection-molded substrate; Display panels and headers: custom-colored styrene
Turning shoppers into buyers is the idea behind Armstrong's display.

Product: Electrical distribution/control products
Number of displays: 100
P-O-P company: Lozier Store Fixtures, St. Louis, Mo.
Distribution: Electrical wholesalers
Introduction: October 1991
Duration: Permanent
Construction: Metal
Square D officials call their display system an "unloader," designed to spur sales. It is not a program "to load shelves."

Product: Electrical distribution/control products
Number of displays: 100
P-O-P company: Lozier Store Fixtures, St. Louis, Mo.
Distribution: Electrical wholesalers
Introduction: October 1991
Duration: Permanent
Construction: Metal
The endcap can be combined with other units to create a complete display system.

Product: Weiser Lock Mini-Pallet Merchandiser
Number of displays: 5,000
Average unit cost: $800 to $1,000
P-O-P company: Phoenix, Ariz. Graphics Division of Packaging Corp. of America, Evanston, Ill.
Distribution: Home centers, lumber yards and large hardware stores.
Introduction: August 1991
Duration: Semi-permanent
Construction: Combination of corrugate box display cases on wood mini- pallet
Mini-pallets, placed on end caps or near doors help cross sell Weiser locks.

Product: Lawn/Garden/Small Engine Spark Plugs
Number of displays: 2,500
P-O-P company: The Academy Group, Toledo, Ohio
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Wire rack
The Champion wire rack merchandiser is aimed at the small engine market, but could be expanded this year.

Client: Benjamin Moore
Producer: Graphic Communications Inc.
Benjamin Moore's 2000+ Color Center contains no new paint colors, but presents its top-selling shades in larger take-home chips.