Home Improvement

Product: Memphis Hardwood Flooring Co. Chickasaw Hardwood Floors
Number of displays: 4,000
Distribution: Home centers, lumber yards, floor covering stores and specialty hardwood stores
Introduction: February 1988
Duration: Permanent
Construction: Plywood covered with oak veneer
Flattering light helps consumers select the right wood from Chickasaw Hardwood Floors display.

Product: Burglar alarms and door lock installation kits
Number of displays: In test in 100 stores
P-O-P company: SEMCO, Ocala, Fla.
Distribution: Hardware stores, home centers and building supply outlets
Introduction: January 1992
Duration: Temporary
Construction: 50 millimeter high-density plastic
Sell strips designed to cross-merchandise the products from WeslockNational are currently being tested in 100 stores.

Product: The Flood Co. Deck care products
Number of displays: 7,000
Distribution: Home centers and lumber yards
Introduction: March 1991
Duration: Permanent
Construction: Lithographed foam board (headers); litho-graphed vinyl channels & wire (shelf talkers); wood (samples)
Product benefits are conveyed via a full-color header on the deck care display.

Product: Ceramic tile line
P-O-P company: Strada Design Associates Inc., New York
Distribution: Home centers and lumber yards
Introduction: July 1991
Duration: Permanent
Construction: Doors: 1-inch box channel metal with extra-heavy hinges; Back: lined with 1/4-inch masonite panels; Front: injection-molded substrate; Display panels and headers: custom-colored styrene
Turning shoppers into buyers is the idea behind Armstrong's display.

Product: Venetian blinds
Number of displays: 200-plus
Distribution: Home centers and discount stores
Introduction: January 1991
Duration: Permanent
Construction: Wire dividers and pegboard
Working models of venetian blinds on this display let customers see how they're installed, raised, opened and closed.