Home Improvement

Advertiser: Warren Tool Group Inc., Hiram, Ohio
Producer: Promotional Fixtures Inc., Rittman, Ohio
Objective: To expand penetration in the target market by leading retailers to stock an entire program of clamps and vises, rather than only selected portions. Also, to create a unified brand image for the products of the manufacturer's four brand names by integrating product, signage and display, and to provide information needed by the shopper to allow for unassisted selection.

Product: Vermont American "The Claw" line of screwdrivers
P-O-P company: Designed and assembled in-house; produced by local vendors
Distribution: Hardware stores, home centers, building supply centers, mass merchandisers
Introduction: Spring 1991
Duration: Permanent
Construction: Vacuum-formed styrene and wire
"The Claw" tool display shows off the unique design of the products side-by-side with a typical screwdriver.

Product: Zircon electronic hand tools
Number of displays: 5,000 plus
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Convertible corrugated shipping cartons, plus a modular interactive wall display of entire product line
Zircon's electronic tool display is designed to "generate excitement."