Home Improvement

Product: Zircon Corp. Studsensor
Number of displays: 5,000
P-O-P company: Viking Container, San Jose, Calif.; and Abbey Press, Oakland, Calif.
Distribution: Hardware stores and mass merchandisers
Introduction: February 1992
Duration: Permanent
Construction: Chip board with laminated litho label
Consumers can use a Studsensor for themselves before deciding to buy the product.

Product: Porch screening system
Number of displays: 400
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Hardware and home center stores
Introduction: October 1991
Duration: Permanent
Construction: Metal frame and pine boards
Screen Tight's display is designed to be expandable.

Product: Home Series computer software
Number of displays: 400
P-O-P company: Tharco Inc., Tukwila, Wash.
Distribution: Home center and hardware stores
Introduction: July 1991
Duration: Temporary
Construction: Corrugated cardboard
Autodesk's Home Series software was tested in several Midwest chains before a national rollout.

Product: Ergodyne Corp. SafetyMates personal protective gear
Number of displays: 100
P-O-P company: Worrell Design, Minneapolis
Distribution: Hardware stores, home centers and lumber yards
Introduction: September 1991
Duration: Permanent
Construction: Painted steel, lithographed cardboard signs and vignettes
A new display for the SafetyMates line sent sales soaring in September, reinforcing the consumer's need for protective products.